![]() I mean, there’s plenty of stuff YouTube could show me, but the algorithm decides that it’s okay to keep showing the same ad over and over again. It gets even worse when one has to sit through the same ad multiple times in a single video. So when I do, and then go to rotate my phone to switch to landscape and TWO MORE ADS APPEAR?!?!?!? That’s where I draw the line. But after I sit through two ads, I feel like I’ve paid my dues. I gotta pay the toll to cross the bridge, so to speak. YouTube is free, and they need to make their money somehow, and their two main sources are either Premium, or ads. ![]() I know they control how many and where the ads are, but I get the feeling that youtube themselves are behind this more frequent and repetitive (yes, the SAME ad 3 times in a 10 minute video) ad barrage. I don’t think the channel owners are doing this. No matter what channels I watch, I’m getting ads every 3 minutes. And apparently, it’s not just me.Ī quick look on Reddit paints a pretty grim picture of the annoying YouTube ads that viewers are having to deal with on different platforms. But lately, videos of similar duration easily serve me with two or even three ads. I have no problem watching one ad in a short, 2-3 minute video. Having been around YouTube for years, I recently started noticing the skyrocketing frequency of ads.Īgain, as a member of the free tier, although at times annoying, watching these ads is the only way I can appreciate content creators on YouTube, but one can only tolerate so much. Owing to the top-notch content creators share on the platform, serving ads ensures they earn some money out of their hard work.īut lately, things haven’t been the same. Most YouTube viewers, including yours truly, are on the free tier. While the “Right to Monetize” essentially meant YouTube users would start seeing more ads than usual, things have gotten out of hand over the recent past. ![]() No doubt this would result in more revenue for YouTube, but it was never going to sit right with creators yet to meet YouTube’s conditions to earn money on the platform. In simpler terms, the “Right to Monetize” all content meant Google would start placing ads on videos from channels that aren’t in the YouTube Partner Program. Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads, though you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements. This means as a creator that’s not in YPP, you may see ads on some of your videos. We added this new section to let you know that, starting today we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This is way more than what YouTube Premium brings to the table.Īnd to build on such a strong performance, Google announced that it would be making changes to YouTube terms and conditions - changes that were predicted to massively increase revenue from 2021 going forward.ĭubbed “Right to Monetize”, here’s how Google worded the implications of this change: Valued at $1.65 billion in 2005, YouTube reportedly managed to earn about $20 billion in ad revenue in 2020 alone. The popular online video sharing platform has grown to become one of the world’s largest digital advertisers. ![]() In YouTube, Google has an equally competitive product that is used to serve viewers with ads. Many will agree that the algorithm is brilliant in the way it works, only that it hasn’t been able to stop fake news. Over the past few years, Facebook has established itself as one of the best when it comes to digital advertising. New updates are being added to the bottom of this story… Original story (from July 09, 2021) follows:
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